From Search Console reporting to a publishable case study
01
Connect GSC
02
Select property
03
Analyse performance
04
Identify wins
05
Generate case study
06
Edit, share or export
Why source data changes the quality of the case study
Search Console is where the organic-search performance originated. Starting there lets your team compare periods, look at changes in clicks and impressions, and decide whether the outcome is meaningful before writing.
Casient keeps the performance layer distinct from your agency’s editorial context. You can explain the strategy and work performed without rewriting or manually keying the evidence that supports the result.
Want to see the complete creation experience? Use the SEO case study generator to turn a selected result into a draft, or start with the SEO case study template for the narrative structure.
To add the business outcome — Organic Search conversions and revenue — alongside the Search Console numbers, connect GA4. Casient shows the two sources as separate blocks on the case study, never merged.